Post by account_disabled on Dec 2, 2023 3:51:48 GMT -6
The customer experience plays out at each stage of the customer relationship life cycle. Key moments for which the data collected in the CDP (Customer Data Platform) plays a key role… BY NICOLAS NAPARTY , CUSTOMER SUCCESS ACCELERATOR AT COMMANDERS ACT It all starts with the first messages sent. Those that capture attention and lead to customer acquisition.
The beginning of a long story during which customer knowledge is worked to fuel loyalty, retention and, possibly, win-back actions. How can we nourish the customer experience and respond to different use cases Buy Bulk SMS Service throughout these stages? By starting to work on the data governance strategy and more specifically the three pillars of customer knowledge to achieve an effective activation strategy: Segmentation data, for audience activation Personalization data, to improve the customer experience Performance data, for the deployment and study of KPIs Acquisition phase During this first step, the challenge is to evaluate.
The potential to activate prospects who have shown interest in the products The most suitable channel to transform them into customers Work to be carried out on the basis of initial segmentation data: campaign (social media, SEA, display, etc.) at the origin of the visit, channel used, typology of pages visited and products for which interest has been detected, etc.
Based on this first segmentation, several actions are possible: prospecting campaign targeted at high-potential prospects, sending of emails, brochures, etc. During this phase, CDP proves valuable for optimizing investments. On the one hand by excluding buyers (to avoid targeting prospects who have already been transformed), on the other hand by targeting prospects who really correspond to the defined target audiences.
The beginning of a long story during which customer knowledge is worked to fuel loyalty, retention and, possibly, win-back actions. How can we nourish the customer experience and respond to different use cases Buy Bulk SMS Service throughout these stages? By starting to work on the data governance strategy and more specifically the three pillars of customer knowledge to achieve an effective activation strategy: Segmentation data, for audience activation Personalization data, to improve the customer experience Performance data, for the deployment and study of KPIs Acquisition phase During this first step, the challenge is to evaluate.
The potential to activate prospects who have shown interest in the products The most suitable channel to transform them into customers Work to be carried out on the basis of initial segmentation data: campaign (social media, SEA, display, etc.) at the origin of the visit, channel used, typology of pages visited and products for which interest has been detected, etc.
Based on this first segmentation, several actions are possible: prospecting campaign targeted at high-potential prospects, sending of emails, brochures, etc. During this phase, CDP proves valuable for optimizing investments. On the one hand by excluding buyers (to avoid targeting prospects who have already been transformed), on the other hand by targeting prospects who really correspond to the defined target audiences.