|
Post by account_disabled on Dec 2, 2023 3:50:25 GMT -6
Once customers have been acquired, one concern arises: multiply the means of identifying them during all their visits to develop customer knowledge and thus improve their engagement rate and campaign performance. From creating an account to carry out a transaction to simply subscribing to a newsletter, each source of identification is used by CDP. Without forgetting the connection to the “Preferences Center” from which the Country Email List visitor specifies the channels through which he wishes to be contacted by the brand. Email campaigns are valuable here for capturing (from opened or clicked subjects) the audience's interests. This enrichment of knowledge of the customer base improves the detection of potential affinities for a given product and contributes to broadening the base of intentionists. Other scenarios can also be deployed. For example to reactivate abandoners: anonymous or identified visitors who have started a conversion (filling out a form, a basket) but have not completed it. Specific segments can then be created within the CDP to distinctly treat these 2 targets, anonymous and identified abandoners. Finally, we must also not forget that, from this phase, the CDP data benefits from being cross-referenced with those of the CRM to complete the identification of visitors and begin to enrich customer knowledge.
|
|