Post by account_disabled on Feb 13, 2024 2:28:14 GMT -6
It can subsequently be linked to the client’s CRM system; Car make and model; Preliminary cost of the policy. We decided to use this option because Renaissance Insurance has favorable prices for CASCO insurance. What we did: ) We installed an advertising system pixel on the site and configured it in such a way as to transmit to it the calculation ID, price, car make, link to the saved calculation and other data.
Pixels collect the audience to whom we will show Costa Rica Email List dynamic ads. ) We created a feed that includes all the calculations made, and we update it daily. It stores mandatory (calculation ID, link to landing page, link to image, price) and optional parameters (description, availability, category, etc.). The feed is entirely generated using free Google tools: Apps Script. To create a feed we need elements: download from Google Analytics; feed settings; a script that will process the data in the upload and output it to a file in a given format. ) Added a feed to the “Business Data” section of Google Ads.
Providing a link to the feed so that the data was updated automatically.Created an advertising campaign with dynamic remarketing. We targeted the audience collected by the pixel from step . The downloaded feed was indicated as commercial data. This is what creatives look like (brand, image and price are inserted from the feed): In the case of Renaissance Insurance, the feed includes not the URLs of product pages, but the URLs of specific calculations. This allows you to “land” the user from remarketing directly to the calculation he made earlier, and not to the start page of the calculator.
Pixels collect the audience to whom we will show Costa Rica Email List dynamic ads. ) We created a feed that includes all the calculations made, and we update it daily. It stores mandatory (calculation ID, link to landing page, link to image, price) and optional parameters (description, availability, category, etc.). The feed is entirely generated using free Google tools: Apps Script. To create a feed we need elements: download from Google Analytics; feed settings; a script that will process the data in the upload and output it to a file in a given format. ) Added a feed to the “Business Data” section of Google Ads.
Providing a link to the feed so that the data was updated automatically.Created an advertising campaign with dynamic remarketing. We targeted the audience collected by the pixel from step . The downloaded feed was indicated as commercial data. This is what creatives look like (brand, image and price are inserted from the feed): In the case of Renaissance Insurance, the feed includes not the URLs of product pages, but the URLs of specific calculations. This allows you to “land” the user from remarketing directly to the calculation he made earlier, and not to the start page of the calculator.