Post by account_disabled on Jan 11, 2024 3:02:06 GMT -6
+5 UPDATED IN December 20, 2023 When it comes to talking about SEO strategy, many want to confuse you. If you do a quick search on Google and type “SEO strategy” all the results talk about tips to position your website. That's not a strategy! Note: one of those results even says that taking care of your images and fixing broken links is an SEO strategy Image result for gif waka flocka In order to establish a TRUE strategy we need to understand the concept of what a strategy is. And with that we are going to start in this article, which I assure you, if you want to methodically create a good SEO strategy it will be extremely useful. What is an SEO strategy? The exact definition of an SEO strategy is based on: Applying a detailed plan that shows how, when and what to optimize to achieve the results needed and always taking into account a common objective. What is an SEO strategy If you have good planning, the results will appear. When you have a clear vision of any type of strategy, you achieve greater success, whether you are a freelancer who has one or several niches or whether you are an architect who wants to model a building.
The architect needs to know what materials he has, what budget he has and what objectives he needs to meet for his strategy to be effective. This is the same. A person who wants to position a website and gain organic traffic needs to know what amount of time, money and tools they need to succeed. Anything else? Yeah. Elements to distinguish a good plan from a bad plan There are other elements that help us establish a good SEO plan. These elements promote the existence of the necessary ecosystem to be able to carry out the plan. Would you Industry Email List start creating a niche which you know is not motivating for you and which you do not have time to execute? No. Would you carry out a project that lacks credibility or that targets irrelevant keywords? Of course not. The SEO strategy must be supported by: SMART Measurable Goals Have a purpose of existence SMART objectives (specific, measurable, achievable, relevant, in time) allow us to understand if our strategy is correct prior to its execution. When I talk about the purpose of its existence, the SEO strategy to be applied must be profitable and must have a horizon. In other words, it must leave behind money or another form of value and it must be born with the purpose of reaching something much greater. Note: I was one of those people who preferred to run and then see what happens. Nowadays my time is worth too much to spend on tests, thanks to SMART objectives I already discard several useless ideas from the start.
How to make an SEO strategy and its components Well… The time has come. We will begin to see how to make an SEO strategy from start to finish. In order to do it we have to understand that there are several components or areas in the world of web positioning. Necessary areas when developing an SEO Strategy The importance of each component will depend on the market you are in and your specific objectives for them. In my opinion these are the 7 components/areas that can be found in an SEO strategy: 1. Technical SEO Technical SEO is a branch of SEO that is related to the crawling, indexing and structure of a website in addition to several other important factors such as loading speed, etc. Technical SEO includes keeping this in mind: Crawling Indexing Web architecture Internal linking SSL Certificates Migrations Loading speed Tags Note: Ahrefs , SE Ranking , DinoRANK and of course Screaming Frog are my recommended tools to check the technical SEO of a website. 2. Content Optimization My favorite component. Content optimization covers everything from the ALT tags of each of the images on the website to the creation and updating of content. We can say that optimizing content involves: Image and video optimization Particular content strategies Meta tags ( SEO title and description) Optimization for rich snippets Creation of pillar and secondary Continuous updating and improvement of content Copywriting Attractive resources for the user
The architect needs to know what materials he has, what budget he has and what objectives he needs to meet for his strategy to be effective. This is the same. A person who wants to position a website and gain organic traffic needs to know what amount of time, money and tools they need to succeed. Anything else? Yeah. Elements to distinguish a good plan from a bad plan There are other elements that help us establish a good SEO plan. These elements promote the existence of the necessary ecosystem to be able to carry out the plan. Would you Industry Email List start creating a niche which you know is not motivating for you and which you do not have time to execute? No. Would you carry out a project that lacks credibility or that targets irrelevant keywords? Of course not. The SEO strategy must be supported by: SMART Measurable Goals Have a purpose of existence SMART objectives (specific, measurable, achievable, relevant, in time) allow us to understand if our strategy is correct prior to its execution. When I talk about the purpose of its existence, the SEO strategy to be applied must be profitable and must have a horizon. In other words, it must leave behind money or another form of value and it must be born with the purpose of reaching something much greater. Note: I was one of those people who preferred to run and then see what happens. Nowadays my time is worth too much to spend on tests, thanks to SMART objectives I already discard several useless ideas from the start.
How to make an SEO strategy and its components Well… The time has come. We will begin to see how to make an SEO strategy from start to finish. In order to do it we have to understand that there are several components or areas in the world of web positioning. Necessary areas when developing an SEO Strategy The importance of each component will depend on the market you are in and your specific objectives for them. In my opinion these are the 7 components/areas that can be found in an SEO strategy: 1. Technical SEO Technical SEO is a branch of SEO that is related to the crawling, indexing and structure of a website in addition to several other important factors such as loading speed, etc. Technical SEO includes keeping this in mind: Crawling Indexing Web architecture Internal linking SSL Certificates Migrations Loading speed Tags Note: Ahrefs , SE Ranking , DinoRANK and of course Screaming Frog are my recommended tools to check the technical SEO of a website. 2. Content Optimization My favorite component. Content optimization covers everything from the ALT tags of each of the images on the website to the creation and updating of content. We can say that optimizing content involves: Image and video optimization Particular content strategies Meta tags ( SEO title and description) Optimization for rich snippets Creation of pillar and secondary Continuous updating and improvement of content Copywriting Attractive resources for the user