Post by account_disabled on Dec 28, 2023 2:23:07 GMT -6
China is the future,” Tesla founder and CEO Elon Musk said several years ago. This statement reflects an awareness of the importance of the Chinese market to the company's future. We have seen Tesla continue to take an interest in the Chinese market. Tesla bosses initially started by exporting electric cars. produced in the United States to the Chinese market With Tesla's outstanding brand image in China, the opening of reservations for the Tesla Model S Sedan in its first year has received quite good response, although the sales price cannot be announced in advance. Because it is the first lot imported by the company. In April 2014, Elon Musk visited Beijing to personally deliver the first $115,000 car to a customer in China. But things didn't seem right for Tesla.
In early 2015, the company faced a number of marketing problems. This, along with the uncertainty of operations in China, caused the company to lose many skilled executives to other companies later on. The company began to feel like it was making a mistake in government relations and marketing. Therefore adjusting the game strategy in a big way. Amidst the negative news about Tesla in China that Email Marketing List spring. Musk and a large group of senior executives paid a courtesy call on President Xi Jinping to reinforce the company's stance on expanding in China. and participated in the Motor Show in Shanghai for the first time. In addition to the news of these two positive stances towards the Chinese market, The company is also increasing imports of new models. which generated an overwhelming response from Chinese consumers. The company's car sales had previously been steadily increasing. Soaring at a higher rate than before.
In 2016, Tesla's sales in the Chinese market increased three times the year before, or exceeded 10,000 vehicles per year for the first time. However, the company's executives realize that Cost burdens arising from the Chinese government's high import duty of 25% of the CIF price, 10% consumption tax and 17% value added tax (currently 13%) have led to the price of Tesla's imported cars in China. This is about 50% higher than the price in the US, which is considered a barrier to wider penetration into the overall Chinese market. Therefore, if you want to be a leader in China's electric vehicle market, The company needs to set a lower selling price. The executives therefore began planning to adjust the method of entering the Chinese market from exporting to investing in setting up a car factory in China. And received a promise from Musk that he would be willing to travel across seas. in order to move forward according to the said strategic plan Both policy and operational levels Soon after, the colorful boss went ahead with the strategy.
In early 2015, the company faced a number of marketing problems. This, along with the uncertainty of operations in China, caused the company to lose many skilled executives to other companies later on. The company began to feel like it was making a mistake in government relations and marketing. Therefore adjusting the game strategy in a big way. Amidst the negative news about Tesla in China that Email Marketing List spring. Musk and a large group of senior executives paid a courtesy call on President Xi Jinping to reinforce the company's stance on expanding in China. and participated in the Motor Show in Shanghai for the first time. In addition to the news of these two positive stances towards the Chinese market, The company is also increasing imports of new models. which generated an overwhelming response from Chinese consumers. The company's car sales had previously been steadily increasing. Soaring at a higher rate than before.
In 2016, Tesla's sales in the Chinese market increased three times the year before, or exceeded 10,000 vehicles per year for the first time. However, the company's executives realize that Cost burdens arising from the Chinese government's high import duty of 25% of the CIF price, 10% consumption tax and 17% value added tax (currently 13%) have led to the price of Tesla's imported cars in China. This is about 50% higher than the price in the US, which is considered a barrier to wider penetration into the overall Chinese market. Therefore, if you want to be a leader in China's electric vehicle market, The company needs to set a lower selling price. The executives therefore began planning to adjust the method of entering the Chinese market from exporting to investing in setting up a car factory in China. And received a promise from Musk that he would be willing to travel across seas. in order to move forward according to the said strategic plan Both policy and operational levels Soon after, the colorful boss went ahead with the strategy.